How Rewards Can Boost Secondary Spend

Boosting Secondary Spend for Fitness Facilities: How a Reward Strategy Can Help

Let's talk about something we don't hear enough about: how reward strategies can really help fitness facilities not just keep members, but also encourage them to try more offerings such as food & beverage, swimming lessons, tennis, spa treatments, birthday parties and personal training.

Now, we all know the usual ways of telling members about these extras, but there's a smarter, more effective approach: weaving them into a reward strategy - a way to offer discounts and special deals exclusive for members, that make being a member even better, transforming the proposition of a promotion into a valuable reward.

So how do you achieve this?

Well, it's all in how you position it. Make your rewards feel like a big thank you to your members for sticking with you, giving them special deals super relevant to them, that enrich their fitness journey and create an even better experience with you. This way, everyone feels good: your members feel valued, and in turn they’re more likely to value all the other things your facility offers.

A Real-Life Example: Vision Fitness

Take a look at what Vision Fitness did. They’ve created a reward program packed with deals that fit right into what gym-goers are looking for, like getting a big discount on fitness gadgets. But they didn't stop there; they also made sure to include their own promotions.

This mix keeps members coming back to see what's new, giving them more reasons to spend a little extra at the facility. And the best part? These deals feel exclusive, like a VIP pass just for being a member.

Gamification Takes This to New Levels

And here's where it gets even more fun: adding a game element. When members can earn points for doing things they enjoy or trying new activities, those rewards suddenly become much more than just deals — they turn into fun goals to reach. Whether it's entering the facility, going for a run, or bringing friends along, these activities get members more involved and excited.

Conclusion

Wrapping up, while there's a lot to love about reward programs, their power to boost what members spend on extra products or services is a big plus. It's not just about the extra cash; it's about making the facility a place where members feel like they belong and get rewarded for it. This isn't something to overlook; it's a key piece of the puzzle for creating a thriving fitness community.