2024: Exciting trends in the Fitness & Health industry 🔥🚀
As we move forward in 2024, the fitness industry continues to evolve around changing trends, reshaping how we think about health and wellness. From the wonders of wearable technology to the changing demographics affecting demand, the landscape is evolving - and we love it!
Here are 6 of our top trends to watch in 2024!
1. Wearable Technology
Wearable tech continues to grow at pace with the global market for wearable devices projected to reach a staggering $142 billion by 2030. These devices, ranging from fitness trackers to smartwatches, have changed how we monitor our health, with users, on average, seeing a 13% increase in physical activity. Adoption is only going to increase.
2. Corporate Health & Wellbeing Promotion
The spotlight on workplace wellness is more than justified. Studies show that for every dollar spent on wellness programs, companies can save $4 in healthcare costs and $5 in absenteeism costs. With the average person spending 90,000 hours at work over their lifetime, many more companies are focusing heavily on integrating health and wellness into their HR strategy.
3. Fitness Programs for Older Adults
The number of people aged 65 and over is expected to double by 2060. Fitness programs tailored for older adults are not just a trend but a necessity. Regular exercise reduces the risk of chronic diseases by up to 50% and the risk of premature death by up to 30%. We’re going to see an increase in products and services aimed at this growing demographic.
4. Mobile Exercise Apps
The mobile health app market is booming, expected to reach $111 billion by 2025. With over 75% of users reporting increased motivation for exercise and 65% demonstrating improved fitness levels, these apps are reshaping the fitness experience.
5. Rewarding Exercise to Create Loyalty
A study revealed that 80% of consumers are more likely to stick with a company that offers personalised experiences, such as rewards based on their fitness activities. More and more fitness companies, espcially gyms, are recognising the power of incentivising physical activity as a means to drive customer engagement and loyalty.
6. Personal Training
The personal training industry has witnessed steady growth, with a projected increase of 15% by 2026. Personal training clients see up to 25% greater improvements in their fitness levels compared to those working out independently.