Driving Fremium to Premium - Heja’s Successful Reward Offering

Summary

Heja, a sports team management app, sought to drive upgrades to premium membership by integrating a rewards solution into their platform.

Recognising the relevance and high value of sports and fitness rewards to their audience, Heja strategically selected rewards to differentiate themselves from competitors and provide added value to users.

Challenge

Heja were looking for an additional way to incentivise their large free user base to upgrade to premium membership while also delivering tangible benefits that resonated with their active lifestyle-oriented audience.

Solution

Heja choose Endurance Zone to integrate a rewards solution that offered exclusive sports and fitness rewards within the app. Hand-picking rewards from a vast selection ensured alignment with the interests and preferences of Heja's user base.

Implementation

The rewards integration was seamlessly integrated into the Heja app interface, accessible with just one click without disrupting the user experience. Users could easily access rewards without feeling like they were leaving the app.

Results

Those who viewed the rewards area were 10 times more likely to upgrade to premium membership compared to the average conversion rate.

Key Success Factors

Relevance of Rewards: By offering sports and fitness rewards tailored to their audience, Heja ensured high perceived value and differentiation from competitors.

Seamless User Experience: The intuitive integration of rewards within the app interface contributed to a positive user experience, encouraging engagement.

Differentiation: The rewards program served as a key differentiator for Heja, enhancing their value proposition and attracting users seeking additional benefits.

Conclusion

Heja's integration of rewards into their sports team management app has proven to be a highly effective strategy for driving upgrades to premium membership.

By offering relevant and valuable rewards in a seamless user experience, Heja has differentiated themselves in the market while providing tangible benefits to their active community of users.